About me
This is the story of István.
I'm a journalist and content strategist with a passion for uncovering stories in specialized industries. Throughout my career, I've developed expertise in identifying and communicating the unique value propositions of niche markets.
Niche Market Navigator
My professional journey has taken me through diverse specialized sectors:
- Emerging Technology: Covered mobile wallet innovations when the technology was just taking off, conducting interviews with executives from industry leaders like Mastercard, Visa, Apple, and Samsung.
- Cultural Journalism: As Deputy Editor at Transylvania Now, I focused on the daily challenges and experiences of Hungarians in their homeland in Transylvania, bringing attention to an underrepresented community.
- Software Management: Led content strategy for specialized software license management solutions at OpenLM and Open iT, translating complex technical concepts into compelling narratives.
- Sustainable Mobility: Currently shaping the conversation around velomobiles—a growing market of specialized vehicles that align with my personal values of sustainable transportation, zero emissions, and healthy living through cycling.
Passion Meets Profession
My work is driven by the belief that even the most specialized fields deserve thoughtful, accessible content. When I'm not crafting stories or developing content strategies, you'll find me cycling—embracing the very sustainable mobility solutions I advocate for professionally.
I bring both journalistic insight and strategic vision to projects, with a particular talent for making niche subjects engaging to broader audiences while maintaining their technical integrity.
Let's connect and explore how my experience navigating specialized markets can benefit your organization.