Don't add anything to your homepage this month.
Instead, find the last three things you added: the extra proof row, the second explainer, the FAQ. For each one, name the objection it was meant to overturn.
If you can name it, you already know the verdict your page is producing. It has been getting overruled at the top of the page while you kept arguing at the bottom.
Featured image: Jackson Pollock: Reflection of the Big Dipper