Spend the first 30 words on your homepage on two things: who this is for, and what changes for them. The second half is the one everybody skips. If you follow the recommendation of your preferred AI tool, you'll likely get the targeted buyer persona named in the text.
Don't do that. Use the rights words to tell that visitor that he/she is in the right room.
Then read carefully every sentence that begins with "We". The mission line, the founding story, the years of experience. True, all of it, and none of it is what changes the life of the visitor.
This cutting job isn't new. It's been applied by experienced editors when reading an article to keep the reader engaged. Now take the scissor and apply it on your website.
Your word count is the one number on this page you can have in sixty seconds. Go and get it, then keep deleting until the page stops talking about you.
Featured image: “The Typographer” by the artist Fernand Leger, 1919. This oil on canvas medium signifies the Cubist art movement, embodying a portrait genre. The piece measures 130 by 97 centimeters and is housed at the Philadelphia Museum of Art.